The Federation Informer

As part of a major website rennovation and modernisation project, we worked closely with A Betterway to Print to develop a modern and bespoke online business listings website to accompany the printed The Federation Informer Telephone & Business directory.

The application was developed fully in-house by us and we placed special emphasis on enabling local business advertisers in the printed edition to receive enhanced online exposure by having a dedicated microsite page for each business along with extensive summary listings, coded geo data and on page map marking. We designed the application with the sole purpose of making it easy for local customers to find local businesses.

We also performed Local SEO using internal Rich Data and other methods to target both site visitors in the region and nationwide.